Joe Villaneva - Master Mixologist/brand Ambassador Metadesign Hong Kong
When we think of a presented cocktail don’t we visualise the outcome: the way the cocktail will look and taste.
Do we stop to think about the process or inputs required to deliver the cocktail expected?
Winning at the Point of Pour is the process of understanding the importance and sequence of the inputs required to make a cocktail whether that’s the brands, the mixers, the bar tools, bartender skills which underline the cocktails outcome.
Let’s re-phrase the conversation: picture this, take the cheapest bulk spirits, low quality generic mixers, non-fresh ingredients, poorly made pouring and measuring tools; then receive the resulting cocktail with a bill for $18!
Are you thinking “oh yeah let’s drink this thing”... or possibly… how far is the closest hospital, will they have a stomach pump and a defibrillator handy?
Rarely will a guest stop to think about the skills of a bartender, the social and contextual environment they’re drinking in, or the inspiring brands supporting that bar, why should they when it's taken for granted!
Here in lies the Winning at The Point of Pour Paradigm: a successful cocktail starts and ends with all the inputs required to complete the drink!
Use inferior brands, cheap products, inaccurate jiggers, rusty badly fitting speed pourers and the game’s over even before a liquid hits the bottom of a cocktail tin or glass!
Investment in great brands, professional bar tools, great mixers and skilled bartenders are THE only guarantee to ensure a cocktail will be perfect!
Winning at The Point Of Pour is the total commitment to excellence - it’s the mindset with no compromise… your guests deserve it!