Bake & Bar
Retailers tell us that Bake and Bar are 2 strongly performing categories right now.
Not surprising given the number of consumers stuck at home looking for creative and pleasurable ways to fill in a day or evening.
Within the broader Bar category, it’s cocktail making that’s grabbing most attention.
Bottle shops confirm increased spend on base spirits ( vodka, gin, rum, whisky), the platform required to make the most popular cocktails
To help you promote cocktails and cocktail tools here are 3 Überbartools™ cocktail making links to share across your social channels.
Download the Überbartools™ catalogue here
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Cutting Costs, Saving Money & ROI
Whilst cost cutting is a strategy which produces an outcome(s), does it longer term produce sustainable ROI (return on investment)?
Usually ROI should be measured by the costs of “doing something” versus the “value” delivered.
When implementing a cost cutting program, it’s so important to conduct a 360 degree examination of impacts and consequences before implementation is considered.