SPIRIT LABELS: BACK TO FRONT November 22 2015
Every spirit brand has it's own unique story and history.
The story can usually be found at the back of the bottle, on a label!
What better way to keep bar staff informed , when encouraged to read both sides of a spirit bottles label particularly during slow times or obligatory bar bottle clean ups!
Imagine the info pearls located on a label.. becoming an invitation to explore , learn and hopefully retain fascinating information to educate attending guests.
Sometimes the story about a brand’s journey can be just as intriguing as the liquid contained within the bottle!
Give it a go.. there's everything to learn!