ENTER-DINING: HOW COCKTAILS AND LIFESTYLE MERGE

November 05, 2015

ENTER-DINING: HOW COCKTAILS AND LIFESTYLE MERGE

In the search for emotional as well as inter connected experiences, Millennials are increasingly making choices based on how they “feel” or make others feel.
 
Very much rooted in the less is more genre; consumers are now actively seeking options where quality, authenticity and provenance seamlessly live.
 
Helped by the myriad of cooking and lifestyle shows filling the air waves, educated consumers are changing their year round eating and drinking habits. This experience we call enter-dining
 
Some of the arising consequences of this food and drink fest: food choices becoming healthier with accompanying beverage choices becoming more premium!
 
ProConsumers (the name given to the educated, experienced, serious minded home consumer), are investing in more expensive craft beers, wines and  spirits to improve dining experiences by better delineating between flavours, taste and context.
 
Degustation menus are being homed, with more consumers understanding that cocktails can be enjoyed as an individual solitary occasion as well as a perfect accompaniment to a series of courses, surpassing other more typical prepared bottled alternatives such as wine.

Stirred drinks such as Manhattan’s, Negroni’s and Martini’s together with a whole bunch of rediscovered classics are being taken from the bar and replicated at home.

 The rise of bar cocktail culture with the knowledgeable bartender at its lead can be credited with the renaissance now seen where cocktails, lifestyle and entertaining experiences merge to provide for more memorable and enjoyable occasions!

 

  Subscribe in a reader

 


 

 

 

 

 

 

 

 

 

 

 

 

 





Leave a comment


Also in News

Uberbartools copper jigger for accurate cocktail measuring
How the jiggers took a u-turn

June 27, 2019

Not all jiggers are made equal when it comes to accuracy. Look more closely at that round jigger. If you fill it to the top for a full measure, you'll notice a bubble forms. This is called meniscus and that can lead to bars wasting liquor and losing profits...

View full article →

Riesling Ricky Cocktail Recipe
Riesling Ricky Cocktail Recipe

June 07, 2019

With Aussie Riesling and Manly Gin, this is summer spritzing done right!

View full article →

How the StrainRay got it's name
How the StrainRay got it's name

May 25, 2019

Inherent design flaws have been passed down through generations of strainers, leading to problems that bartenders have just learned to live with. Average Hawthorne strainers rust and some are uncomfortable to hold, and that's before you get to the problems with straining – springs that are not wound well or tightly won't strain the liquid effectively, thereby ruining an otherwise well-made cocktail and creating waste. Which is why we designed the StrainRay...

View full article →