LIKES VS SHARES... VANITY VS CERTAINTY

April 01, 2015

Every bar and restaurant business must be on Facebook.
 
Isn't it frustrating when in conversation with a friend or business colleague, when these people trumpet how many Facebook fans they have... if you’re like me... you may feel somewhat deflated!
 
The good news next time you meet an internet boaster... that “fans” are in some ways just vanity numbers as uncommitted fans can be easily purchased… meaning these “fans” will not engage with your brand or business in any meaningful way!
 
Social sharing is about sharing posts which provides cache, authenticity and amplification to your story!
 
Facebook success should be measured on certainty… “likes” are so “meh”… broadly summed: the difference between “likes” and “shares” is the difference between a rather uncommitted pat on the back versus a huge bear hug, backed by love!
 
Who wants hugs?

  Subscribe in a reader





Leave a comment


Also in News

The key to big bar business? Thinking small
The key to big bar business? Thinking small

May 16, 2019

We know as a small business ourselves, that with sustained  growth, each day gets busier. At these times it’s so easy to forget the small details. How then do you focus your attention? Here are three small points for every venue that can make a massive difference...

View full article →

How to choose the right muddler for cocktails
Get your bar out of a muddling mess

May 03, 2019

There are so many muddler options out there, including plastic, steel and wooden variations, with and without teeth. You may prefer the feel of one material over another, but it's also important to think about longevity. So how do you choose a muddler?

 

View full article →

Bacardi Swizzle Cocktail Recipe
Bacardi Swizzle Cocktail Recipe

April 25, 2019

A totally tropical tiki cocktail, perfect for pool parties and summer days. Ingredients 45ml Bacardi white rum 15ml fresh lime juice 45ml pineapple juice 15ml Monin Falernum Method Use a ProFlow pourer and ProMegJig to measure all ingredients into a sturdy high ball glass, then swizzle with a LuxSwizz.

View full article →