The old adage “a rolling stone gathers no moss” applies today to any bar and restaurant business.
The advice suggests: continuous movement or innovation keeps businesses nimble and responsive! Failure conversely; a perishable outcome!
Rolling stones require energy, lose momentum and one quickly finds oneself standing on the Titanic end of inaction, waiting for the orchestra to play your competitors new song!
Far too many bars find a niche, work it, and yet fail to tweak, refine and on occasion pivot due to management's false feeling of comfort and safety!
Competition, rapid change and instant learning translates desire into needs, a process of forward motion called “Kaizen”.
To canny business people, Innovation translates opportunity into profit (the new black) for liquid/hospitality entrepreneurs!
Today’s consumers have short attention spans, are easily confused and become unmoved!
New, intriguing, fresh become the new mind grabs oiling attention; winning action, attracting $!
Innovation or Perish!
We’re not advocating for a moment that it’s only Innovation that’s the key to business success, it’s more about the back end process of developing at the margins, new ideas, tinkering with what’s successful now and how that will look with a fresh twist!
Helping customers translate their unsatisfied desires into new wants, allows us to engage and connect very differently with people.
Translated desires turn into new curated drinking experiences, ultimately keeping folks talking, happy; returning to your point of origin!
Warning: Innovation by and of itself is NOT a cure-all as innovation requires stewardship, focus and planning to ensure action, success and profitability!
Innovation is the story of forward momentum, anything less, is turning a business into a perishable. Innovate or Perish!
Today’s Innovator becomes tomorrows Perishable... better get moving!