Casting Shadows or Leaving Footprints September 17 2014
Creating or designing is the exception rather than the rule in a very crowded marketplace.
Bartenders, managers and brand owners struggle to create that special patch in the broader imagination that they or their business can own.
Ideally we all want to create footprints or make a lasting impression on our guests or customers rather than casting a shadow; which ultimately becomes a bystander to the main game!
If you’re struggling to make that footprint – you’ll find the Über 8 Step Design Process helpful in your journey.
1. Define the problem or opportunity
Understanding your business, talents, considering what needs to be fixed, done or moved is the prequel to creating opportunity.
2. Research and Brainstorm
Understanding the landscape creates parameters to brainstorm a bunch of ideas.
3. Identify the FAB’s
Features and Benefits or Pro’s and Con’s, this is where at Über we like to think we get very real – it’s about being critical and constructive simultaneously. Be the Jekyll and Hyde to every idea/thought and then pivot and turn it around again!
One or two clear paths/options become evident. At this point based on instincts, research and de/reconstruction, someone needs to make the call!. If you work in a team, it’s about the resounding group YES rather than the best least option by consensus. As a potential team leader, it’s here where your talents to inspire and shine will create pace and path!
Your first attempt to pre-test the idea, service, product for trialling.
6. Test and Evaluate
This is the point where X’s rise or hope fades based on research and feedback. Be open to an unexpected Y result. Remember nuance or possibly a pivot may be called for...
7. Inspect and Improve
You’ve finessed, pivoted, re-polished and ready to go unleash your thing onto a waiting world.
The point of no return, the point where your shiny new product, business concept or service has been quality tested and you’ve hit the market running.
Now sit back and use this time to establish your new thing.
To your success!