Does Innovation Lead to Greater Trust?
Innovation is broadly defined as: something newly introduced... a new method or device.
Über’s own innovation process emanates from a deep desire to make a difference; helping people achieve better outcomes!
Fears, frustrations, pain and loss are strong motivators to encourage quest seekers to go off and discover new ways of helping people do things!
Arising outcomes can be measured via health and safety benefits, speed and efficiency improvements, aesthetics, consistency, ease of use etc.
Consider crowd-funding vehicles such as Kickstarter, as the perfect platform requiring us to believe and then go off and do something, like commit!
Ultimately the movement from “nothing to doing” comes down to crossing a bridge… the white space between which innovation and relationship live… we call that trust!
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Usually ROI should be measured by the costs of “doing something” versus the “value” delivered.
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