Does Innovation Lead to Greater Trust?

August 21, 2014 2 Comments

Innovation is broadly defined as: something newly introduced... a new method or device.

Über’s own innovation process emanates from a deep desire to make a difference; helping people achieve better outcomes!

Fears, frustrations, pain and loss are strong motivators to encourage quest seekers to go off and discover new ways of helping people do things!

Arising outcomes can be measured via health and safety benefits, speed and efficiency improvements, aesthetics, consistency, ease of use etc.

Consider crowd-funding vehicles such as Kickstarter, as  the perfect platform requiring us to believe and then go off and do something, like commit!

Ultimately the movement from “nothing to doing” comes down to crossing a bridge… the white space between which innovation and relationship live… we call that trust!

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2 Responses


March 27, 2015

Chris,No, geography isn’t the areumgnt. But your areumgnt is based on availability of an alternative. I am merely pointing out the flaw in this areumgnt. Geography is one factor which limits availability of alternatives. Lack of labelling is another. In-store prohibitions on labelled foods is another. The list goes on. Regardless, the bottom line is that GMO-free alternatives are not, in reality, available to consumers.I did read your post, “The Right to Know What I’m Eating”. Since my interest in knowing which foods are GMO is allergy related, your example of the anaphylactic reaction in the restaurant is interesting to me. (I have a close relative who’s been in this exact situation more than once.) Say what you will, GMO foods have not had a great track record for allergic consumers. (eg: soybeans, peas). Now consider that, in North America 4%-5% of the population have IgE-mediated food allergies, and the numbers are rising.So I’d like to ask you some questions. Should people with allergies have the right to know how their food was produced? Do they really have reasonable alternatives available to them?If the person having the anaphylactic reaction has a right to know, what about the person who doesn’t need an ambulance immediately, but whose allergies cause vomitting and intestinal bleeding that last for weeks? Do they have a right to know? If a GMO product has been crossed with something to which I may be allergic, do I have a right to know if that product is GMO or not? What if we have multiple allergies? Do we have a right to know without lengthy discussion over every food choice? Now, what if I am a tax paying citizen in a country that subsidizes production of a product that is genetically modified, such as corn? Does the public’s investment give them a right to disclosure? Considering that the public is heavily subsidizing the production of corn, do they have a right to know how it is produced? Should their request for a non-GMO industry be honoured? Furthermore, if I go to the store and buy a toaster, or a wrench, or a cheese grater, I have a right to know what it is made of. I may inquire whether it is made of steel, aluminum or brass (if I’m a complete idiot) and whether it is cast, molded, or welded. If it is not labelled, then I have a right to contact the company and inquire. The company is legally obligated to provide contact information and a representative to answer my questions. Why? Because I have rights as a consumer. I have a right to know what I am buying. Regulatory agencies ensure a basic level of safety before it goes to market. After that labelling protects my right to make an informed decision at the store.No we don’t have to know everything. But we have a right to know what’s in a product. Any product. And we have a right to have our questions answered.Ethically morally, barriers to the process of informed decision making should be minimized. That’s what a free market is all about.Perhaps the public at large and policy makers would choose to go with the scientific approach, and eat what has not been proven unsafe. As a person with poor health due to multiple allergies, I prefer to err on the side of caution. Labelling would allow me to make that choice. Are you really suggesting that, because this is not an anaphylaxis-in-the-restaurant scenario, I don’t have a right to know?


March 26, 2015

Rule #1: NEVER drink at The Bird All-American Bar and Grill in beautiful doowntwn Mount Pleasant, Michigan.Now Adam wiill teach us how to make the classic dish steak au poivre, or pepper steak. First, you take some canned tuna fish. Then you add some lemon juice and creamed coconut, followed by some smoked almonds and rock salt. Then you put the whole thing into a blender. Voila! Pepper steak!

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