WORM OF MOUTH

July 24, 2017

It’s surprising how many start-up bars are so busy getting up and running that owners and managers forget to dot the i’s and cross the t’s. 

Worm of mouth or negative guest experience is customer catastrophic!

Customers tell us how we’re doing or more importantly not doing... when we think we’re doing great we may not be doing as well as we think... the silent assassins are loudly talking your business down or talking up a competitors at your expense.

Why do we call this “worm of mouth”… picture this…a beautiful red apple at the fruit shop, it looks perfect on the outside... until a one or two bite experience proves very different!
 
In some countries guests don’t feel comfortable expressing the way they feel about a drinking or dining experience with the staff of a business... they walk out silently and don’t return loudly! Many Über customers swear by all sorts of customer survey tools whether on-line, in-house re-directed staff feedback, which allows niggles to be caught, amplified to management and then addressed positively!
One can never be too busy to do better... particularly in the early days... failure to act quickly, incubates bugs into worms and we all know what that tastes like!




Leave a comment


Also in News

The key to big bar business? Thinking small
The key to big bar business? Thinking small

May 16, 2019

We know as a small business ourselves, that with sustained  growth, each day gets busier. At these times it’s so easy to forget the small details. How then do you focus your attention? Here are three small points for every venue that can make a massive difference...

View full article →

How to choose the right muddler for cocktails
Get your bar out of a muddling mess

May 03, 2019

There are so many muddler options out there, including plastic, steel and wooden variations, with and without teeth. You may prefer the feel of one material over another, but it's also important to think about longevity. So how do you choose a muddler?

 

View full article →

Bacardi Swizzle Cocktail Recipe
Bacardi Swizzle Cocktail Recipe

April 25, 2019

A totally tropical tiki cocktail, perfect for pool parties and summer days. Ingredients 45ml Bacardi white rum 15ml fresh lime juice 45ml pineapple juice 15ml Monin Falernum Method Use a ProFlow pourer and ProMegJig to measure all ingredients into a sturdy high ball glass, then swizzle with a LuxSwizz.

View full article →