The point of pour paradigm: How to guarantee the best cocktail experience
There are many things that influence how much a customer will enjoy a cocktail, before it even reaches their lips. The process, and sequence of small events that occur before the cocktail is presented to them is so important. So what factors make up a winning point of pour paradigm? Here's what we think...
Being at the top of the bartending game means - train train train!
Cocktail making has become a fascination, a passion and, for many, a pretty serious obsession. As a result, bartending is no longer a stopgap job, or a university rent subsidiser, it's a profession.
Bartenders are the industry professionals and it is essential they’re at the top of their game. They must be absolute experts in their arena – it’s vital they are not only highly skilled but highly trained.