News
Vogue your bar: it’s all about style AND substance
WHY IS ROSE GOLD SUCH A MARKET WINNER?
Take a stroll around any mall or shopping complex and you'll find products with one colour that has occupied a spot next to timeless and classic colours such as Gold, Black and Silver - Rose Gold. The Rose Gold phenomenon started 3 years ago and it's craze seems to mimic the significant uplift in heritage and craft hues.
Today, Rose Gold is prevalent across many products in a myriad of industries and it's shade can be found in everything from bar tools to phones, ipads, electronics, watches and housewares. Restaurants, hotels, manufacturers and retailers have succumbed to the lure of Rose Gold, with the public seemingly not getting enough of the finish!
But what’s driving the Rose Gold fad?
1. Rose Gold is a timeless colour, enjoying rises and falls in popularity as fashion dictates.
2. It’s not as "bling" as gold.
3. It exists within a narrow band that sits between fashion and luxury.
4. Rose Gold has a warm and re-assuring feel that implies quality and familiarity.
5. It has unisex appeal.
In 2015, Uberbartools™ introduced Rose Gold finishes across several ranges in response to customer demands.
The resulting feedback has been overwhelmingly positive and to date since introduction, across several industry types and markets, our Rose Gold range continues to experience growth and significant demand.
WHY IS ROSE GOLD SUCH A MARKET WINNER?
Take a stroll around any mall or shopping complex and you'll find products with one colour that has occupied a spot next to timeless and classic colours such as Gold, Black and Silver - Rose Gold. The Rose Gold phenomenon started 3 years ago and it's craze seems to mimic the significant uplift in heritage and craft hues.
Today, Rose Gold is prevalent across many products in a myriad of industries and it's shade can be found in everything from bar tools to phones, ipads, electronics, watches and housewares. Restaurants, hotels, manufacturers and retailers have succumbed to the lure of Rose Gold, with the public seemingly not getting enough of the finish!
But what’s driving the Rose Gold fad?
1. Rose Gold is a timeless colour, enjoying rises and falls in popularity as fashion dictates.
2. It’s not as "bling" as gold.
3. It exists within a narrow band that sits between fashion and luxury.
4. Rose Gold has a warm and re-assuring feel that implies quality and familiarity.
5. It has unisex appeal.
In 2015, Uberbartools™ introduced Rose Gold finishes across several ranges in response to customer demands.
The resulting feedback has been overwhelmingly positive and to date since introduction, across several industry types and markets, our Rose Gold range continues to experience growth and significant demand.
EYEBALLS & ACTIONS: LOOKING GOOD VS BEING GOOD
The old adage: seeing is believing holds true still today!
Drinking and dining experiences are heavily influenced by what we see
(eyeballs)... hence if a venue or restaurant looks good... or served food looks great the chances are we’ll give it a go (actions).
On the other hand if a bar or restaurant doesn’t look good, then it takes lots of convincing to get us to act and who’s got the time for that!
The rush to open the very latest in drinking and dining offers creates an avalanche of great looking places. Most have design elements, ambiance and other visual cues acting as the invitation, yet the action moment occurs once the experience has been delivered.
Newbies sometimes forget important steps, where drill down mapped into process and execution is completely overlooked!
We understand that a minimal viable product is an opening gambit to be refined after opening... yet nowadays unforgiving consumers with no time, patience or appetite for anything less than very good, care not... so newly minted business beware... being unprepared to be good on DAY 1, creates one-time customer visits only!
Ambiance and design are terrific however the moment of truth rests on innovative offerings, brilliantly and consistently executed. Focusing more on being good (actions) rather than looking good (eyeballs) wins hands down!
More Pimples than Dimples
Success is not attractive when it’s just cosmetic.
In a hospitality marketplace with too many choices, being noticed is more important than looking pretty!
Great looking bars and restaurants dot the map yet rarely cross the “T(errific)” intersection or consumer crosshairs!
In a world where more real, more authentic and more crafty is the badge of individuality and exception... “Pimples” work!
Of course, “Dimples” are the cute boy or girl next door look... but… why have what’s next door, when we can go out for fun and adventure elsewhere or everywhere!
Hands up for being the only “Pimple” on the block: having excited guests coming back for more is what it’s all about!