DIAGEO REJECTS FREE POURING. IT'S ABOUT TIME DUDE! November 22 2016
World liquor behemoth, Diageo, through its Bartender/Bar Owner outreach program - Bar Academy, is now promoting the importance of a consistent and accurate liquor serve.
The biggest surprise in the Bar Academy advocacy program is that finally: Diageo is recommending NO FREE POURING of alcohol.
For far too long the liquor industry has refused to see the relevance and importance of ensuring that alcohol, a key ingredient in every cocktail, is treated seriously with respect to the guest by serving the correct volume of alcohol, with no guessing.
At Über we believe that the 3 crucial elements to pouring a perfect serve pivots around:
1. Cocktails must be memorable – to delight the guest
2. It must be consistent: accurately measured and served to meet compliance standards.
3. Must be profitably made to guarantee a long term sustainable business.
Any single element missing in a serve, the delivered result fails..
To many bartenders Free Pouring equates to skill and elegance, a prized commodity. Yet on another level this could be considered nothing more than ego.
Making cocktails is not about a bartender, ego or looks – it’s revolves about the guest – delivering a valued experience, gladly paid and hopefully re-ordered.
It has taken a big Company like Diageo to admit that free pouring alcohol is bad, ultimately reducing quality and profits.