BEWARE - IMAGES MAY NOT BE GOLD
Recently a colleague received a letter of demand from Dun and Brad street, advising that an e-newsletter published in 2014 used an unauthorized (unpaid for) image from the Getty library.
The long saga came to an end after the payment (extortion) of $250.00 was made down from $1000 for what could have been a $4 online purchase.
The Lessons - If you create Facebook posts, websites and newsletters, be very careful where you or your staff source photos. In many instances the cost to obtain an image is only $1, less if on a free library.
Today many businesses subcontract to outside organizations or junior staff social/media activities. If you're in this boat ensure your staff/contractors are aware of the consequences of using "unauthorized" photos.
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Whilst cost cutting is a strategy which produces an outcome(s), does it longer term produce sustainable ROI (return on investment)?
Usually ROI should be measured by the costs of “doing something” versus the “value” delivered.
When implementing a cost cutting program, it’s so important to conduct a 360 degree examination of impacts and consequences before implementation is considered.