Ever been seduced by promises that vanish before the words ever hit the air?
Then folks beware the Air Job!
What’s an Air Job: an individual who with seething conviction expresses love, or makes some type of promise to commit, act, or reciprocate, yet when it comes to the crunch, nothing ever happens!
Air Jobs work for you, are customers, are service provider, are friends, are associates… inevitably these people just want something from you or importantly want something more for themselves, unrelated to your needs or outcomes!
At some point intention must turn into physical action or commitment… otherwise one’s credibility is at stake... an old tailor once said: the cloth we cut our promises from results from the outcomes we sew!
Recognizing the Air Job, avoids disappointments, wannabes and time wasters from taking focus away from the people, relationships and actions that do really matter!
Cocktail making has become a fascination, a passion and, for many, a pretty serious obsession. As a result, bartending is no longer a stopgap job, or a university rent subsidiser, it's a profession.
Bartenders are the industry professionals and it is essential they’re at the top of their game. They must be absolute experts in their arena – it’s vital they are not only highly skilled but highly trained.