3 B's TO C - THE DRINKS RELATIONSHIP VALUE
The drinks business is the perfect Business to Consumer relationship.
Brands, Bartenders and Bars (3B’s) work in unison to produce happy and satisfied, consumers (C).
The 3B to C relationship is a bottom up one, predicated on a simple cocktail formula.
The argy bargy of brand, bartender & even bar are all predicated on one thing delivering a served cocktail memorably, consistently & profitably into the hands of a consumer.
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This Aviation Spritz cocktail uses Rosé wine and gin for perfect summer sipping. Use a ProFlow pourer and ProMegJig jigger to accurately measure the gin into a large wine glass. Add rosé wine, grapefruit juice and tonic water to a large wine glass with a scoop of ice. Stir well with a ProStirrer.