3 B's TO C - THE DRINKS RELATIONSHIP VALUE
The drinks business is the perfect Business to Consumer relationship.
Brands, Bartenders and Bars (3B’s) work in unison to produce happy and satisfied, consumers (C).
The 3B to C relationship is a bottom up one, predicated on a simple cocktail formula.
The argy bargy of brand, bartender & even bar are all predicated on one thing delivering a served cocktail memorably, consistently & profitably into the hands of a consumer.
Leave a comment
Also in News
Not all jiggers are made equal when it comes to accuracy. Look more closely at that round jigger. If you fill it to the top for a full measure, you'll notice a bubble forms. This is called meniscus and that can lead to bars wasting liquor and losing profits...
Inherent design flaws have been passed down through generations of strainers, leading to problems that bartenders have just learned to live with. Average Hawthorne strainers rust and some are uncomfortable to hold, and that's before you get to the problems with straining – springs that are not wound well or tightly won't strain the liquid effectively, thereby ruining an otherwise well-made cocktail and creating waste. Which is why we designed the StrainRay...