3 B's TO C - THE DRINKS RELATIONSHIP VALUE
The drinks business is the perfect Business to Consumer relationship.
Brands, Bartenders and Bars (3B’s) work in unison to produce happy and satisfied, consumers (C).
The 3B to C relationship is a bottom up one, predicated on a simple cocktail formula.
The argy bargy of brand, bartender & even bar are all predicated on one thing delivering a served cocktail memorably, consistently & profitably into the hands of a consumer.
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Whilst cost cutting is a strategy which produces an outcome(s), does it longer term produce sustainable ROI (return on investment)?
Usually ROI should be measured by the costs of “doing something” versus the “value” delivered.
When implementing a cost cutting program, it’s so important to conduct a 360 degree examination of impacts and consequences before implementation is considered.