There’s a quiet revolution, it’s a silent tsunami of talent gathering force and if not careful will sweep the arrogant and complacent away!
What we’re referring to is the explosion of knowledgeable bartenders from all parts of South East Asia (SEA), now seeking greater experience and new homes in the developed cocktail markets of the world.
Significant investment by liquor companies over the last 5-8 years in training, outreach, competition and ambassadors has transformed the marketplace to equip a new breed of passionate SEA bartenders with knowledge and skills... what they now seek is wider experience, maybe at your expense!
Sadly many SEA countries are poor… bartending, mixology and cocktail culture has been for many a way out of poverty and hardship as individuals leap frog futures with no horizons, to land on professions with endless opportunity!
Successful SEA bartenders build and support their families and local communities... funding education, housing and other worthy endeavours, with their success brings hope, safety and smiles to those at home!
Unencumbered by arrogance, a poor work ethic, lack of respect, this cohort appreciates everything. It may very well be that Asian culture is better suited to providing superior hospitality experiences to help, serve and transform thirsty and hungry guests sitting patiently throughout the developed world!
Powered by emotional and economic drivers that many western bartenders fail to understand… the new breed are eager for success; ready for the challenges and rewards that hospitality brings!
The future impact on bartenders in other countries is yet to be felt! But let's be very clear, complacency will be rocked as the competition gets decidedly harder, more willing and infinitely more flexible!
Locals not at the top of their game may one day be felled by the Great Grandchildren of Prohibition; beware the crouching tigers ready to pounce!