ÜBER REVERSE SELLING TO JAPAN April 30 2015

Japanese inspired barware has captured the imagination of bartenders throughout the world.
 
The spirit of Zen mastery, now infuses tool-ology in a way we refer to as BarShido™... (see BarShido™, the way of The Bartender).
 
Tool-ology we define as: the mythology, mastery and mimicry of tool design based on unchanged historical cues.
 
Ironically many Japanese tool re-sellers love the tools, yet hate the prices and mostly now offer Japanese “style” or “inspired” alternatives sourced from other Asian countries! 
 
Some unwitting buyers feel somewhat cheated when their investment netted tools   “inspired by” rather than “originating from”, Japan! The difference measured in terms of quality and longevity, as inevitably you pay for
what you get!
 
Über has always believed in innovation based on the evolution of human centred design thinking. What this means, as our understanding of workplace need, efficiency and ergonomics improves, so too should the empowering tools used to underpin that work.
 
It would come as no surprise that Über's re-imagining of Japanese tools such our new Ice Forks, Picks and Jiggers would become the pieces in a reverse selling process back to Japan… the equivalent we think of of selling “ice to the Eskimos!”

Consider Jiggers without a meniscus… ice tools where safety (eliminating hand slippage), modularity (replaceable parts to allow for indefinite tool life) and comfort grips  were key elements of our design!
 
Australian based Japanese bar tender Chiharu Tomizawa… kindly lent her ice mastery talents to the Japanese speaking demo of our new ice tools... it’s worth checking out here... even if you don’t speak Japanese!
 

As the voyage to reverse sell Über design back to Japan evolves, join us on this journey... if nothing else, it’s guaranteed to be interesting.


Register your interest in the new tools here!

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