Worm of Mouth

Worm of Mouth

November 25, 2014

Worm of Mouth | Überbartools™

It’s surprising how many start up bars are so busy getting up and running that owners and managers forget to dot the  i’s and cross the t’s.

Worm of mouth or negative guest experience is customer catastrophic!

Customers tell us how we’re doing or more importantly not doing... when we think we’re doing great we may not be doing as well as we think... the silent assassins are loudly talking your business down or talking up a competitors at your expense.

Beautiful Red Apple | Überbartools™Why do we call this “worm of mouth”… picture this…a beautiful red apple at the fruit shop, it looks perfect on the outside... until a one or two bite experience proves very different!

In some countries guests don’t feel comfortable expressing the way they feel about a drinking or dining experience with the staff of a business... they walk out silently and don’t return loudly!

Über Customer Survey Tools | Überbartools™Many Über customers swear by all sorts of customer survey tools whether on-line, in-house re-directed staff feedback, which allows niggles to be caught, amplified to management and then addressed positively!

One can never be too busy to do better... particularly in the early days... failure to act quickly, incubates bugs into worms and we all know what that tastes like!

  Subscribe in a reader






Also in News

Thingamajigs jiggers and measuring for cocktails
Baking, Physics and Thingamajigs: Why Measuring is a Must

May 18, 2021

For bakers, measuring is imperative when it comes to baking the perfect cake. And the requirements for a bartender to make a top-notch cocktail are just the same. Read our blog to find out why measuring is a must.

View full article →

Bartender Speed & Efficiency | Überbartools™
Bartender Speed & Efficiency

June 07, 2020

Speed is what the customer sees, whereas efficiency is what the bar owner measures in dollars. Efficiency is a behind the scenes measure of doing things in the easiest cost-effective manner, resulting in a more enjoyable working environment for bartenders so they can serve more customers at a high level of quality.

View full article →

Cutting Costs, Saving Money & ROI
Cutting Costs, Saving Money & ROI

May 28, 2020

Whilst cost cutting is a strategy which produces an outcome(s), does it longer term produce sustainable ROI (return on investment)?

Usually ROI should be measured by the costs of “doing something” versus  the “value” delivered.

When implementing a cost cutting program, it’s so important to conduct a 360 degree examination of impacts and consequences before implementation is considered.

 

View full article →