Worm of Mouth

November 25, 2014 2 Comments

It’s surprising how many start up bars are so busy getting up and running that owners and managers forget to dot the  i’s and cross the t’s.

Worm of mouth or negative guest experience is customer catastrophic!

Customers tell us how we’re doing or more importantly not doing... when we think we’re doing great we may not be doing as well as we think... the silent assassins are loudly talking your business down or talking up a competitors at your expense.

Why do we call this “worm of mouth”… picture this…a beautiful red apple at the fruit shop, it looks perfect on the outside... until a one or two bite experience proves very different!

In some countries guests don’t feel comfortable expressing the way they feel about a drinking or dining experience with the staff of a business... they walk out silently and don’t return loudly!

Many Über customers swear by all sorts of customer survey tools whether on-line, in-house re-directed staff feedback, which allows niggles to be caught, amplified to management and then addressed positively!

One can never be too busy to do better... particularly in the early days... failure to act quickly, incubates bugs into worms and we all know what that tastes like!

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2 Responses


May 08, 2015

Thank you for your comments that helps me to bcoeme a better writer and that’s what I want. I’m writing from my own experiences and sometimes that gets in the way, you know? I’m going back now with my writings to see what else I can recall or feel and see what comes up that I can articulate. Thank you for reading!


March 27, 2015

re popularity ceontst Your own words: There are already non-GM options, and people aren’t flocking to them My point is that when the US govt. and mainstream media do not educate very busy people about GM foods, which they could do if they wanted to, it is disengenous to then say that people who don’t even know about GM foods are not flocking to them and to use that to argue that they don’t have a right to know if their foods are genetically modified. The language of rights is potent moral language. We reserve it (or should reserve it) for protecting interests that are central to our wellbeing What is more central to our wellbeing than what we put in our bodies? Speaking of meta-analyses, are they not dependent on the quality of the studies they include? I’d be more willing to buy those results if I saw the content of those studies, and the source of funding, direct and indirect, for all of them. GM foods per se pose no special threat to human health I spot multiple weasel words!!! Why does this statement require so much propping up? Why could you not say, GM foods pose no threat to health. ? Do you think that the attitude of assuming no harm from unnatural products until proven otherwise is ethical?

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