Nohibition® - The Spirited Renaissance October 15 2014 1 Comment
It’s sometimes hard to imagine how far the spirits industry has grown, innovated and re-imagined itself from the dark days of Prohibition.
Nohibition®... The Spirited Renaissance - is defined as the polar opposite to the dark ages of Prohibition. The new beginning, or great awakening commenced in the early 21st century… with a handful of bartenders asking why not... going back to study history to re-imagine a future with no boundaries, endless possibilities and the opportunity to bring drinking enlightenment to the masses.
Whilst new Prohibitionists agitate throughout the world, threatening new legislation, new taxes, advertising restrictions... the industry has banded, educated and self-regulated to stave the threats.
To see how Nohibition® - The Spirited Renaissance has transformed the terroir TODAY we must ask the question(s): What new brands, categories, technology, innovations we take for granted TODAY that were not in existence 5-10 years ago?
Then stand back and be struck as we see how far we’ve come… it’s far more than awesome... it’s mind numbing!
When the world moves as fast as the power of thought, you’ll be amazed by who’s on the list!
Here’s a few examples:
Berlin Bar Convent is a perfect example of the aforementioned Innovation... walk the endless halls at the show and you’ll soon see that over 50% of companies and brands on display... were NOT in existence 10 years before!
Our point: The Spirited Renaissance is bigger than just a brand or even the industry itself… the real power is understanding that the tidal wave of ideas, representing the hopes and dreams of so many passionate individuals and corporations becomes the sustaining force to outpace government legislative walls, keep up with consumer trends; providing assurance and opportunity for enterprising entrepreneurs, re-imaging tomorrow!
Hang on for the ride!